Marketing strategy and execution finally come together
specEdge is a proactive marketing campaign service offered exclusively by Reed Construction Data Marketing Solutions to increase specifications and sales of your products, while giving you an edge over your competition.
specEdge connects you and your products with decision makers at just the right time of the project cycle.
specEdge marketing campaigns successfully promote your product specifications, effectively putting them front and center—ahead of the competition.
Increase brand visibility, product specification and sales
specEdge identifies your target market and delivers customized messaging to make key project members aware of your products and services, and reinforce your brand. With specEdge you can reach out to owners, architects, engineers and contractors who regularly specify and use your products – making sure your brand is top of mind. Choose specEdge to find new opportunities to expand your influence and grow your business.
Secure that crucial marketing edge
specEdge is a full service, hands-on program. That means Reed does the work, leveraging its strong relationships with the AEC community for your benefit. Reed stays with you every step of the way, partnering you with a dedicated account manager to serve as your extended marketing arm. Your specEdge account manager has access to the most thorough and complete construction industry leads and contacts so you get the best insights, suggestions and recommendations for a profitable, successful campaign.
Optimize your campaign for the best ROI
The choice is yours. We offer several campaign packages so that you can scale your campaign according to your available budget and goals.
|Plan. Marketing campaigns are strategically targeted and timed utilizing Reed's powerful and current database of construction projects, plans and specifications.
||Execute. Customized messages and marketing materials are delivered across multiple communication channels including email, web, social networks and direct mail.
||Measure. Open rates, page views and qualified lead information is promptly delivered and made readily available to fill your sales pipeline and track your marketing effectiveness.